When was the last time you asked your doctor or your lawyer to give you a discount on his/her fees? Unless your doctor or lawyer is a relative or good friend, it’s very likely you wouldn’t dare ask such a professional service provider to give you a discount, would you? So, if you consider yourself a professional, how come you continue to allow others to ask you to reduce your fees? But this fact is not the worst part of the situation. Many professionals are lowering their fees in a desperate attempt to get business.

Clients are asking for discounts, and many professionals are honoring their requests more and more every day. When you provide a discount on your services, you are giving permission to others to think your services are not worth much. (more…)